ATLANTA, Ga. – The national voting rights organization Black Voters Matter (BVM) has relaunched its “We Fight Back” campaign, expanding its scope from protecting voting rights to strengthening and sustaining Black communities facing social, political, and economic challenges.
From Voting Rights to Broader Community Impact
First launched in 2024, the campaign initially focused on educating and empowering Black voters to safeguard their political voice. On August 20, 2025, BVM announced a broader mission: building long-term community resilience while continuing to defend democracy.
BVM leaders say the relaunch comes at a time of intensified threats to civil rights, healthcare, economic security, and environmental justice. While still mobilizing voters, the organization is also creating community-driven solutions to reduce harm and expand opportunity.
“Black Voters Matter has always been about building power,” said Cliff Albright, co-founder and executive director. “We’re meeting this moment with more strategy and more intention. Our power is rooted in the people, and we’re using all of our tools to connect and mobilize communities across the country. This isn’t just about resistance—it’s about building lasting power to protect our collective future.”
Campaign Pillars: Community, Power, Resistance
The expanded initiative, branded “We Fight Back: Community, Power, Resistance,” centers on four main areas of advocacy and direct support:
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Sick and Tired – Advocating for accessible healthcare and resisting cuts to Medicaid that disproportionately affect seniors, veterans, people with disabilities, and children.
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The Block is Hot – Fighting environmental racism and addressing issues in Black, rural, and Southern communities where climate policy failures have left residents vulnerable.
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Warrant Clinic – Assisting individuals in resolving outstanding warrants and legal barriers that often perpetuate cycles of poverty and incarceration in Black communities.
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Take the Field – Engaging high school and college students, encouraging youth to play an active role in civic life and grassroots organizing.
According to BVM, these initiatives serve as both immediate relief efforts and long-term power-building strategies, designed to help communities weather political instability while shaping a more inclusive democracy.
Voices of Leadership
Co-founder LaTosha Brown said the campaign is about turning a moment of crisis into a moment of possibility.
“Right now, Black communities are under attack. We’re fighting to defend our families, jobs, healthcare, and financial security,” Brown said. “This is when we double down—not just to resist, but to boldly reimagine what this country could be. Real change comes from ordinary people refusing to be silenced. We are not powerless in this fight; each of us has a role to play in shaping what comes next.”
Tools for Change
Beyond voter mobilization, BVM leaders emphasized that their organization works year-round using a variety of approaches, including:
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Grassroots organizing to strengthen local networks.
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Public awareness campaigns to amplify critical issues.
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Direct action and advocacy to push for policy change.
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Litigation and legal support to challenge discriminatory practices in court.
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Community investment and mutual aid to provide tangible resources for survival and growth.
By combining these methods, BVM aims to create a sustainable foundation for Black communities to thrive—politically, socially, and economically.
Taking the Campaign on the Road
Later this month, the “Blackest Bus in America” will return to the streets as part of the campaign relaunch. The bus tour will travel across states to highlight pressing issues, connect with communities directly, and draw clear links between civic engagement and access to vital resources.
The tour, BVM leaders say, is about making democracy visible in everyday life. From voting rights to healthcare access, they argue that political participation remains one of the most powerful tools communities have to secure the resources and protections they need.
Building Lasting Power
As threats to democracy and equity continue to rise, BVM says the relaunch of We Fight Back represents more than resistance—it is about reimagining what democracy could look like if rooted in justice and inclusion.
“From the fight for healthcare and D.C. statehood to investment in our neighborhoods, this campaign is about protecting our collective future,” Albright said.
For more information on the campaign and upcoming events, visit Black Voters Matter’s official website or direct media inquiries to media@blackvotersmatterfund.org.
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